WE BELIEVE TECHNOLOGY
SHOULD BE A VALUED
ASSET TO OUR CLIENTS
Online advertising technology
AdStax – advertising technology stack
ShiftForward enables businesses in the online advertising industry to build and run their own ad technology as a way to gain a competitive advantage and maintain strategic control, unavailable with closed full-stack solutions.
It does this through AdStax – a modular, open architecture advertising technology stack that bootstraps development and deployment, provisions core ad tech functionality that provides an interoperable and extensible layer for companies’ proprietary development, largely independent of their language or framework.
AdStax-based applications today include the AdForecaster, a next-generation online advertising forecasting service that delivers unprecedented capabilities in predicting future inventory availability, reach and yield information.
AdStax services the entire display advertising ecosystem, from Publishers to Agencies, including Ad Networks, Supply and Demand-side platforms (SSPs / DSPs) and technology providers such as Ad Servers or Data Management Platforms (DMPs).
The main reason for ShiftForward’s success is a team that combines top-brass software engineering know-how with the extended knowledge of idiosyncrasies of the online media world.