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Online advertising technology
AdStax – advertising technology platform
ShiftForward is the company behind AdStax – an open architecture advertising platform that empowers customers with first-party state-of-the-art ad technology that easily allows custom and proprietary development to be built on top.
It services the entire display advertising ecosystem, from Publishers to Agencies, including Ad Networks, Supply and Demand-side platforms (SSPs / DSPs) and technology providers such as Ad Servers or Data Management Platforms (DMPs).
AdStax applications today include turn-key pluggable solutions such as the AdForecaster, a next-generation online advertising forecasting service that delivers unprecedented capabilities in predicting future inventory availability for both supply and demand side players.
The main reason for ShiftForward’s success is the team: a the combination of top-brass software engineering know-how with the extended knowledge of idiosyncrasies of the online media world.