SPECIALISTS IN
ADVERTISING
TECHNOLOGY

WHAT WE DO

SERVICES

Consulting

We link business and technology together, guiding you on what you need to build and operate your online advertising business, idea or concept, including 1st and 3rd party technology evaluation, procurement, integration and deployment.

Innovation Research

Our academic research background allows us to help you discover innovative solutions to make your product stand out from the crowd.

Product Development

The online advertising knowledge we gathered from years of real-life experience can help you design your products to better meet your users’s requirements.


Solution Design

Bringing academic and professional software engineering excellence together with online advertising industry standards helps us to find you creative and efficient solutions for your applications’ needs.

Software Architecture

Like the blueprint for a house, your system’s architecture can support or break your business. Using our specialised expertise in scalable and high-performance systems we can help you put together the foundation for your new platform.

Software development

Who better to make it happen than the people who talk the same advertising language as you? Benefit from lower ramp-up periods and synergies using our development resources and lower your acquisition costs with our Sponsored Development software licenses.


Intellectual Property (IP) License

Exclusive

We believe technology should be a valued asset to our clients. For this reason, ShiftForward’s software licenses provide the license holder with complete ownership of the source-code.

In the Exclusive Intellectual Property (IP) format you detain full and exclusive rights to the artifacts developed during the project, including source code. This is pure bespoke development, just as if it was produced internally in your company.

Intellectual Property (IP) License

Sponsored

Traditional sourcing of new software solutions falls into one of two categories: bespoke development, where the entire development is paid for and retained by the company seeking it, and third-party vendors, who license the use of the system to the company but retain all intellectual property rights to the software. With very few exceptions, only the first type adds value to the company’s assets because typical licensing means the source-code is rarely shared with the licensees and the technology is completely under the vendor’s control.
With this in mind ShiftForward created the ShiftForward Sponsored Development program, which allows you to significantly reduce the development costs by sharing with ShiftForward both the costs and the artifacts produced during the project, whilst retaining a full copy of the source-code as well as a License agreement that is a real asset in the company.
In general terms, the ShiftForward Sponsored Development means that ShiftForward retains all intellectual property over the resulting artifacts and the source-code is licensed to you with the express permission to change and adapt it as you wish. In practical terms, the difference between this and Exclusive IP is that you may not transfer (sell, copy, license, etc) the artifacts (code) unless you also transfer the License agreement with them to the new owner. The License itself, therefore, becomes your property and, along with a copy of the artifacts, a valued asset to your company.

Which types of projects

Online Advertising

Our aggregated know-how of the online media advertising business and high-performance software architecture design allows us to provide you with an accelerated path to reach your project milestones, from the research of existing solutions and vendors to the design of that bespoke large-scale software platform. We can independently provide with you with the best advice about the best solutions to get your ideas on the road.
We specialise in online media and advertising, projects that require high-performance and scalability to fulfil the business models. Such as:

  • Online advertising platforms (e.g. DSPs, SSPs, DMPs, Exchanges, Publisher / Agency ad servers)
  • Online data exchanges
  • Yield optimisation and management systems
  • Behavioural Targeting platforms and products
  • Integration of multiple online advertising and media platforms (CRMs, Ad Servers, Exchanges, etc.)