Paulo Cunha Discusses The ShiftForward Tech Development Solution, Its Value To Local European Ad Tech Players And Where It Sits In The Eco-System
In interview with ExchangeWire Paulo Cunha talks about ShiftForward and it’s value proposition.
Can you give an overview of the ShiftForward proposition in Europe?
ShiftForward’s core is its know-how in technology development and its application in the online advertising industry. Online advertising has very specific technical and business requirements, often not found in other fields, that can take engineering teams a long time to be up to speed with what the business and market are talking about.
We provide this expert independent advice to companies seeking to adopt or create their own technology for various purposes, from Ad Serving to Behavioural Targeting or Data Management Platforms. This means researching and designing solutions, defining the software architecture to support it and guiding the company’s engineering teams during the development cycle.