The topics we are going to cover in this article may seem very unrelated to marketing but bear in mind that, ultimately, it is brand trust that is at stake here. We're talking about Article 25, Pseudonymization and Data Deletion.
If you are not worrying about it by now, you should. The General Data Protection Regulation (GDPR) is upon us and with it the need for an everlasting data management.
With everyone talking about the importance of data, how can you get it to its fullest potencial? The 4 fundamental data trends in 2017 clarify exactly that.
Multisource, unstructured data is an opportunity waiting to be harnessed. Although dealing with this kind of data isn't as easy as it sounds, it isn't impossible and you don't have to feel like an underpowered marketer.
Trusting third-party providers to manage your data always means giving up a couple of things that are fairly relevant for any business, such as customization and security.