December is here, so this is the time to talk about the MarTech trends that will fill everybody’s thoughts in 2018. So, without further ado, let us weigh in on what we believe will be next year's major marketing technology topics. Everybody keeps struggling to unravel the power of [...]
Once again, Web Summit took place in Lisbon and it was a great opportunity listen to what experts have to say on some of our favorite topics such as Privacy, Advertising and Publishing. We give you a wrap-up of the most relevant talks and quotes.
A quick recap on the ePrivacy Regulation status after its approval by the European Parliaments last October, complete with reactions from both sides.
We already have a series of blog posts and a quick guide to act as beacons for your GDPR endeavours. Still, we thought some actionable knowledge that would help you actually do something about the GDPR would come in handy. Hence, the GDPR Compliance Checklist.
We compiled all the information we have been giving you in the blog series in the form of a GDPR digest. In it, you will not only find the topics we have been covering but also some extra knowledge on how to build proper user consent under the new legislation.
We are wrapping up the GDPR Handbook for Concerned Marketing Teams. We sure hope you found it fun-as-can-be and insightful.
Now that we have the opt-in options on the table, let us dive into muddier waters. For the fourth post of the GDPR Handbook for Concerned Marketing Teams, we bring you the Proposal for an ePrivacy Regulation.
We invite Prof. Dr. Christoph Bauer from ePrivacy to better understand the GDPR's article 6(1)(f), regarding lawfulness of data processing.
The Marketing Technology is an ever evolving area and the past few years have seen the emergence of a new type of data management asset, Customer Data Platforms (CDP).
The topics we are going to cover in this article may seem very unrelated to marketing but bear in mind that, ultimately, it is brand trust that is at stake here. We're talking about Article 25, Pseudonymization and Data Deletion.