If you are not worrying about it by now, you should. The General Data Protection Regulation (GDPR) is upon us and with it the need for an everlasting data management.
Data monetization is a huge opportunity for telcos, yet data privacy still troubles them. But a few security measures can ensure the gold pot is accessible.
With everyone talking about the importance of data, how can you get it to its fullest potencial? The 4 fundamental data trends in 2017 clarify exactly that.
A large amount of granular data can be an excellent source of revenue streams but it is important to be cautious and keep control of your own intelligence.
Multisource, unstructured data is an opportunity waiting to be harnessed. Although dealing with this kind of data isn't as easy as it sounds, it isn't impossible and you don't have to feel like an underpowered marketer.
Trusting third-party providers to manage your data always means giving up a couple of things that are fairly relevant for any business, such as customization and security.