2017 has definitely been a sweet and challenging ride for us here at ShiftForward. Keeping up with the ever-changing world of Martech and finding your own special place in it is a challenge for every company in the advertising and marketing world and one we consider we’re on the right path to achieve.
This year brought us the maturing of our Private DMP into a production-ready product. From cross-channel tracking to machine learning segmentation and granular and obfuscated activation, we’ve been hard at work and are ready to go!
We’ve said goodbye to some team members and welcomed some new blood. Our Mario Kart skills keep improving and the Beer Experiences are still a thing we do every month (even the ones that don’t like beer participate, that’s our level of commitment). We ended up brewing our own beer at the office and it tastes surprisingly good! Also, we just became a brewery at Untappd, so this is clearly getting out of hand.
This next year is certainly going to be a turning point for ShiftForward and, for 2018, we can only wish you what we also want for us: all the happiness and success in the world.
Let these holidays be a season of friendship, love and family. All the best from the ShiftForward Team.